The Sales and Marketing which is commonly known as Customer Relationship Management (CRM) delivers powerful, integrated customer, sales, and marketing management capabilities that can help the organization to build and strengthen customer relationships and increase sales.

 

This module is tightly integrated with other Microsoft Dynamics 365 for Finance & Operations/AX 2012 modules such as Supply Chain Management, Financial Management, Procurement & Sourcing and Production Management. The functionalities of Sales and Marketing (CRM) are as the following:-

 

• Sales order management

 

• Sales agreement

 

• Return management

 

• Sales trade agreement

 

• Sales force management

 

• Marketing automation

 

• Case management